
Ride Valley Transit with WisGo! Powered by UMO.
Welcome to WisGo
WisGo is Valley Transit’s new payment system designed to make riding easier and more convenient. WisGo allows riders to pay as they go and eliminates the need to paper tickets or passes. To pay your fare onboard, riders choose between the Umo Mobility App or a WisGo Card. With WisGo, the more you ride, the more you save money. Click here for downloadable brochure.
Important Dates:
8/1/2025 – WisGo Launch
8/30/2025 – Sale of Paper Day Passes, 10-Ride Tickets & Monthly Passes ends. Riders can use old passes and tickets until the end of the year, 12/31/2025.
August – September, 2025 – WisGo Full Fare Cards are provided for free for riders that can’t use the Umo Mobility App. One card per customer. On October 1, 2025. New cards cost $2 each.
1/1/2026 – Paper Day Passes, 10-Ride Tickets & Monthly Passes are no longer accepted. Cash fare accepted, but exact fare is required. No transfers or change cards are printed.
Ways to Pay

UMO MOBILITY APP
Use the UMO App to pay your fare. The app is fully self-serve, allowing you to manage your account by loading value using digital payment with your credit card, debit card, Apple Pay or Google Pay. Visit Valley Transit’s UMO App page to learn more. Click on the applicable app store icon below to download.

WISGO CARD
The WisGo card is great for riders without a mobile device/smart phone. The card is reusable/reloadable and designed to last for years. Visit Valley Transit’s WisGo Card page to learn more.

CASH
Cash will continue to be an option. However, fare capping does not work with cash.
*Effective January 1, 2026, transfers will no longer be provided by the farebox when cash is used. An exact cash fare will be required for each boarding. Change cards will no longer be provided.
Fare Program Partnerships
Fox Valley Technical College
Fox Valley Technical College (FVTC) has partnered with Valley Transit to offer free bus rides for FVTC students. To get set-up for WisGo, current students need to visit the FVTC Campus – Student Life Office. FVTC determines eligibility.
Lawrence University
Lawrence University has partnered with Valley Transit to offer current students free bus rides. To get set-up for WisGo, Lawrence students should visit the Office of Student Engagement, Activities, & Leadership (SEAL) located on the 4th floor of the Warch Campus Center. Students can email: student.activities@lawrence.edu with any questions. Lawrence University determines eligibility.
Appleton Area School District
The Appleton Area School District (AASD) offers free Valley Transit bus rides to current middle and high school students. Current AASD students need to visit their school’s main office to get set up with a WisGo Card or Umo Mobility App. AASD determines eligibility.
*Cash will continue to be an option. However, fare capping does not work with cash.
Effective January 1, 2026, transfers will no longer be provided by the farebox when cash is used. An exact cash fare will be required for each boarding. Change cards will no longer be provided.
Understanding Fare Capping
Fare Capping ensures you never pay more than a daily or monthly limit when you use the Umo App or WisGo Card.
When you tap onboard the bus, the WisGo system deducts the fare from your app or card’s account. For each ride payment, a free 90-minute transfer period is provided to get you where you need to go. For further rides, WisGo stops charging fares once you’ve reached the daily or monthly cap. After a cap is reached, all rides and transfers are free.
The image below shows the single ride fare payment and fare capping amounts by fare type. Visit our Reduced Fare page to learn how to apply for certification and receive the youth or reduced fare discount.

FAQs
What is WisGo?
WisGo, powered by UMO, is a convenient fare payment system for Valley Transit riders. The system launches on August 1, 2025. With WisGo, riders can pay their fares easily using either a mobile app or a reloadable card.
What are the new devices installed on Valley Transit buses next to the farebox?
The new devices being installed are WisGo validators. This is where your WisGo Card is tapped or Umo Mobility App is scanned.
What payment options are accepted on the WisGo system?
The Umo Mobility App is completely self-serve. You can load value within the app using credit and debit cards, Apple Pay or Google Pay. If the other option for fare payment is the WisGo card. The card allows the rider to load value using the same digital payment after creaing an account at umopass.com. Or riders can load value on their card in-person using cash or other payment methods at area reload locations. Visit the WisGo Card page to learn more.
How does WisGo work?
WisGo uses validators installed on buses to process payments from a WisGo Card or Umo Mobility App. Riders can tap their WisGo card or scan their Umo App when boarding. The system then deducts the fare automatically, so you don’t have to carry cash or exact change.
When do I need to make the switch to WisGo?
The WisGo system goes live on August 1, 2025. Current bus fares (paper 10-ride tickets, day passes and monthly passes) will no longer be accepted after December 31, 2025. Riders should plan to use all old paper tickets and passes first and then shift over to WisGo. There are two choices under WisGo: the Umo App or WisGo Card.
Umo Mobility App Users: The App is a full service fare payment solution for the rider. After the App is downloaded, simply add value from your credit card, debit card, Apple Pay or Google Pay. Once value is loaded, all you need to do is open the app, tap on “Show Code” and scan the code onboard. Click here for more information on the Umo App.
WisGo Card Users: The WisGo Card is provided by Valley Transit. It is an alternative to using the App. After you have a card, the next step is to add value to your card’s account and then you can tap the card onboard the bus each time you board. To help with the switch, Valley Transit is offering free WisGo cards during the months of August and September, 2025. After September 30, 2025, new WisGo cards will cost $2. Click here for more information on the WisGo Card.
Riders should only use one of the options above.
What is Fare Capping?
Fare capping is a feature that ensures you’ll never pay more than the daily or monthly cap or max. The more you ride, the more you save. The fare capping system automatically upgrades you to the best value fare once you reach the daily or monthly cap. After you reach the cap, all your rides are free for the rest of the day or calendar month. The monthly cap applies on the first day of the calendar month through the last day of the same month.
- Adult regular fare: $4/day, $60/month
- Reduced fare: $2/day, $40/month*
- Youth fare: $1.50/day, $22/month*
*To be eligible, rider must be certified by Valley Transit
Is fare capping the same as a 30-Day Pass?
No, fare capping is not the same as a 30-Day Pass. With fare capping, your payments are tracked within a calendar month, resetting on the first day of each month. This differs from a 30-Day Pass, which provides unlimited rides for 30 days from the date of first use. Under fare capping, you never pay more than the maximum monthly fare cap, and you only pay for what you use within the calendar month. It’s a more flexible way to save!
With WisGo, do I still get a transfer after fare is paid with app or card?
Yes! You still have 90-minute transfers for free between routes when using the WisGo app or card. Tap the card or scan the app each time you board. After your first ride payment, additional rides within the 90-minute transfer period are free.
How will Valley Transit help riders get ready for the new WisGo system?
Valley Transit will be actively engaging with the community. Our team will be out and about, helping riders learn how the WisGo system works and assisting with setting up WisGo cards or downloading the app. We’re here to make sure everyone is ready to use the system with confidence! Please reach out if you have any questions.
An agency buys my transportation for me. How do I use WisGo?
If an agency is currently providing you with a bus pass or ticket, the best first step is to reach out to them directly. Valley Transit is setting up agencies with the tools to provide their customers with fare under the WisGo System.
How does WisGo work for families that ride together?
For families, the most practical solution is to obtain separate physical WisGo cards for each member. The WisGo system operates on an individual basis, so a single app or card cannot be used to pay for multiple riders during the same trip.
However, there is the ability to link accounts. Meaning a parent could link their app with their kid’s card or app. This allows parents to add value to each kid’s account.
Users can link an account directly on the Umo App by going to Wallet > Linked Accounts > Link an Account.
Can I still pay with cash if I prefer?
Yes. Cash payments will still be accepted on buses. However, WisGo offers a more streamlined and faster payment option for riders who prefer contactless fare payment. Plus, WisGo payments will provide the benefit of fare capping and built in 90-minute free transfer period after a fare is paid.
*Effective January 1, 2o26, exact cash fare will be required each time you board a bus. The bus farebox will no longer print change cards, nor will it issue transfers.
What terms and conditions apply to WisGo?
The WisGo fare payment system is a partnership of participating transit systems. The system is managed by Milwaukee County Transit System (MCTS). Applicable policies set by MCTS can be found at: https://www.ridemcts.com/policies/wisgo-terms-conditions & https://www.ridemcts.com/policies/wisgo-privacy-policy